Figma, Miro, Axure, Jira, and Adobe Creative Suite aren't just tools here — they're where ideas actually get explored, tested, and shaped into something real.
Accessibility matters — WCAG standards and inclusive design principles are part of the process from the start, not an afterthought, so the people using the product aren't left out.
From stakeholder interviews to usability testing, real human insights get translated into design decisions grounded in evidence, not assumption.
AI tools help accelerate the design process — from generating rapid concepts to analysing data and synthesis.
Bridging the gap between design and business — translating complex UX decisions into clear, compelling narratives that resonate with stakeholders and drive measurable impact.
Driving design direction across cross-functional teams — mentoring designers and championing research-driven decisions to turn ambiguous problems into clear, user-centred strategy from discovery through execution.






I love talking shop — whether it's a UX challenge, a brand refresh, or just swapping notes on design. If you're looking for someone who can jump in on research, prototyping, or visual design (and doesn't mind writing a little front-end code along the way), let's connect. And if you'd like a copy of my CV, just use this form.